Financial Copywriting

Finally, you get a copywriter who knows how to reach your clients, because he trades and invests right beside them every day...



Yours Free

Discover the new top-secret weapon in financial market advertising …
armed with the most powerful tactics proven to explode response rates
for your advertising …
… online, in print ads, or direct mail

-by Kevin Dawson

named the “Best new emerging financial copywriter
in America” with bold strategies that are reshaping advertising
for financial newsletters, products and services.
 

Dear Business Builder,

As sure as the Dow rises and falls, I know this:

Any stock can crash …

Any market can panic …

Any currency can collapse …

And any top selling financial product can suddenly flop - overnight - beaten by a different, stronger pulling ad campaign.

It’s as true online as offline.

It’s true with websites, infomercials, radio, print ads, or any other means of reaching your market.

And you can bet it’s true about what you’re offering right now.  You could be racking up 25%, 50%, even 100% more in leads, sales, and orders.

Right about now you may be tempted to ask …

Just Who Is This Guy,
& Why Should I Listen To Him?

My name’s Kevin Dawson, and what makes me unique is that I am your target market.  I specialize in writing financial ad copy that skyrockets sales for products and services.  And I do it like no one else, because I reach your target market in ways that only an experienced investor and trader can.

I'm the last independent financial copywriter still standing.  While all the other copywriters in this market have been snapped up full time by the big publishing houses,  I refuse to work for anyone but my own clients.  Some freelancers may write the occasional investment piece, but I have my finger on the pulse of what's working and what doesn't.

 

Kevin Dawson Copywriter "Response Quadruples!!"

I thought I knew it all… I’m writing my own marketing, thinking that my years of experience had finally gotten me to where I didn’t need an expert. Then I hire Kevin. And all of a sudden my response doubles.Then triples. Then quadruples. And then I say, "Kevin, you’re doing it all from now on." Hire this guy, you won’t regret it. He’ll save you from yourself! 

Chris McLaughlin, Attorney
Sixth largest Real Estate Broker in Florida

 

Kevin Dawson Copywriter "Boosted Sales 300%!"

Kevin,
You didn't just hit a home run, you smacked it out of the park!  Your sales letter and email copywriting boosted my sales 300%!  

Tom Yeomans
Forex Trainer
Software Developer



Kevin Dawson Copywriter
"One of the Most Gifted and Passionate Copywriters..."

Kevin has done a truly outstanding job for me, he is without a doubt one of the most gifted and passionate copywriters I have ever come across in all my years of marketing online.

If you are looking for unique top notch sales copy that converts like crazy then look no further, I would not hesitate in using Kevin for all my future projects.copywriting

Best Selling Creator of
World Class Forex Trading Systems




Here's my secret: I don't just write compelling marketing campaigns, I get inside your customer's head and make your product irresistible. So I know who your customers are, how they think, and what's going to trigger them to buy.

That’s right.  Every day I live and breathe in the very markets whose players you need to reach.  I got my start with Mutual Funds 20 years ago, and never looked back.  Not even through the oil shocks of the ‘70’s, or the booms of the 80’s and 90’s.  I traded stocks through the rocky 2000 - 2001 markets, even while the less hearty sat on the sidelines, nursing their wounded account balances. 

I traded S&P and Treasury futures when the markets were rocked by the big hedge funds and sub-prime mortgage holders.  Recently, I’ve ridden the dollar up and down in the major Forex pairs, and that ride hasn’t stopped yet. 

Whether the markets have been up, down, or sideways, I’ve been there … done that.

 I’ve forgotten more systems than many people have traded.  I’ve used tons of different technical indicators, automated systems, expert systems, news trading, fundamental analysis, etc.  It’s been my life.  Some say it’s in my blood.  My wife says, if she stuck a pin in me while I was sleeping, the Dow Jones quotes would come trickling out.

People often come to me asking for advice on trading systems, products, newsletters, services, brokers, etc.  Just to fend them off, I started to write about what worked and what didn’t.  And I found I liked writing about the market as much as did competing in it.

And people take my advice.  It sells like hotcakes.  And they take action on my suggestions.

I do know this much - every day, I work side-by-side with the people in your target market.  I see what they see, feel the same fears and excitements … go through the same ups and downs … so I’m uniquely positioned to help you sell your product or service. 


Kevin Dawson Copywriter "I Can Assure You I Will Be Back For More!"

I don't know how to say thank you for the wonderful job you did for me! I had hoped for professional ... great sales copy, but you came back with something over and above anything I could have imagined!

You have a way of getting a point across!  You had it done in record time - thank you for doing such a great job for me!

I can assure you I will be back for more!

Marie Pugh

Marie Pugh
Online Business Launch Specialist




Share in My Obsession with
Financial Markets -
& Make Your Sales Rates Soar!

Some people tell me I need more “balance” in my life, because I devote most of my time to the markets.  But that’s where I discover the most effective ways to reach your market.  The more I stay on top of what’s happening, the more I can help you can sell.

Balance?  My wife helps run my trading room.  My 18 year-old son trades the Asian session after school.  My 14 year-old daughter, the one with the iPod stuck in her ears, talked me out of buying a call option on Apple in January.  “Dad, it’s like after Christmas now, and like, that iPhone is so yesterday …”  Okay, she was right this time.  She also watches Cramer.Kevin Dawson Financial Copywriter

So, balance?  I don’t read People Magazine or The National Enquirer.  I read Forbes and Business Week.  I have no idea what Britney did this week, and what Dr. Phil had to say about it, but I can quote you the latest spot Gold price, and if Bernanke's reacting to it.

I get my entertainment from being deeply involved in the markets.  Other than my own daily trading, here are some examples of what I would call victories:

·Devising a compelling new ad that blasts my client’s sales rates through the roof … by as much as 93%!

·Planning lethal strategies that crush the competition, so my client is the last one standing in their niche, raking in all the cash for themselves

·Getting a 27% conversion rate increase from a new squeeze page, swelling their list with boatloads of new clients

Whether I’m helping you market your product to other investors, or pulling the trigger on a profitable trade, I play to win.  

But make no mistake about it … when there’s money on the line, I play for keeps.   And I bring that same intensity to your marketing. I've shared all this with you not to brag, but to show you ...


How My Makeover of
Your Financial Marketing
Will Swamp Your Bank Account
With Floods of Brand New Cash!

Selling to investors is a market unlike any other.  Financial people have seen so many offers they are getting immune.  But that's not completely true ...

They quickly rise to a fevered pitch when they see a profit making opportunity if it’s shown to them in a persuasive and compelling way

You need someone who knows how to market to a conservative investor, and make them as excited as the most intense floor trader!  You want them fighting to get at your product.hungry clients for your product

Working with me, you’ll discover:

·The single greatest secret in advertising ever discovered that can multiply every dollar invested by 10!

·Starving crowds in the financial markets, hungry for your products who will buy and consume them with the reckless abandon of sharks in a feeding frenzy

·The new most powerful “hot-button” words, and guess what?  They aren’t the words “FREE” or even “NEW” anymore.   I’ll bet your jaw will drop when you hear what they are! 

·How the latest psychological research, unknown or casually ignored by other marketers, leads to dramatically higher response.  This vein of gold is being cultivated every day in research universities … and has been raided by my clients and me for years ...  with virtually no competition.  You too will now know hidden psychological triggers used to make people leap at your offer, then buy in greater volumes, come back repeatedly, and with more frequency and higher buyer aggressiveness. 

·Irresistible blocks of copy used to unconsciously persuade your prospects to buy

·The studies that show just how prospects actually surf and react online.  Smart marketers who add these peculiar secrets get so much success that they are counting their dollars with a shovel.

·The product launch formula that can add 200% -- 500% in profits … on your first day, as well as the following weeks!Kevin Dawson Financial Copywriter

·Studies using 2-Way Mirrors reveal how your prospects open their mail,  how they read it, and how you can use this to generate higher sales responses

·Which ad beats which?  Results proven by split and multivariate tests on headlines, power words, guarantees, bonuses, etc.  In today’s market, things change fast.  Many older things some marketers think are unbeatable don’t work as well anymore.  I’m a fanatic about ongoing testing, and you benefit from the latest discoveries of what’s converting prospects into sales right now.

So you need someone who stays on top of the latest and greatest of what works and what doesn’t.  You may even want to...

Check Out My Samples To See
How My Marketing Can Grow Your Business

Would you like to see some red-hot samples of cash-sucking copy I written?  Check them out by clicking here.  When you take just one look at them, you are going to insist on becoming part of the Online Financial Copywriting experience.  You'll see how I can get you results - fast.

Allow me to caution you: even though I'm not yet asking for the $30,000-75,000 fees that my friends in the copywriting business are charging now-a-days, my time's very limited. Let me assure you, you can find cheaper copywriters out there than me. (And if you are searching for less expensive copywriters, I can even show you where to find them.)  But if that's the case, you'll likely cost yourself far more in lost profits than any savings you'll find.  Because my results are second to none.

And this leads me to reluctantly ask ... 

May I be Blunt With You?

I am not your typical copywriter.  And to be frank, what I do is not for everybody.  There are simply some businesses that are not suited for this style of marketing, and I'd hate to break the news if I either can't or won't work with you.

So here's the short list of who should not call me:

New Business Startups -- If you've never been online before with any other business, I can probably refer you to someone who can help. But it's not what I do.
SPAMMERS or other shady people  -- Sorry, my persuasive methods are very powerful, and it's not ethical to use them in an illegal businesses
You don't have the decision making power to immediately put my strategies to work
While I trade markets globally, I write only for North America. I must write to my strengths, and I apologize in advance to all of my overseas friends.
Price Shoppers -- Low priced copy actually costs you money -- and time. It can suck your resources dry. Mine pays for itself over and over again.  If I can't pay for my services many times over, I won't work with you.  So my fee should not be an issue.


I build value into your business.  Let me repeat myself: I’m not your typical copywriter.  I do things a little differently.  I take a look at your market, then I look at your competition, then I help you dominate your competition. 

I'll hand you unique strategies on a silver platter that no one else can supply.  And I'll stay in constant contact with you ... you're not left searching for days without an answer (I typically reply the same day, or within 24 hours).  You'll get access to my private email, so I can promptly give you the best marketing advice money can buy.  I'll give you the best attention you deserve from the sole remaining independent copywriter in the financial markets.

But remember when you call, don't expect to hear a sales job.  I'm selective about whom I work with.  I turn away more clients than I accept.

Furthermore, my schedule is already filling up spots for December 2008.  So I'll tell you right away if I don't believe in your project, or I don't think I can catapult your income.  Otherwise, strap yourself in and prepare for the most thrilling ride of your life.

Set up your free consultation now!

Your direct response partner,

Kevin Dawson Copywriter

Kevin Dawson

P.S. -- Once you've used Online Financial Copywriting, if you are not totally convinced it's the most powerful marketing force your business has ever experienced ... if my magnetic cash-drawing copy doesn't lower your customer acquisition cost, and measurably boost your conversion rates ... simply let me know, and I'll completely re-write your letters, web-copy, or other ads -- from scratch.  And at my own expense.  Just get me the copy, results, and proofs, and I'll happily re-write them for you.  That's my iron-clad guarantee!

Get an immediate going-over
of your sales letter or marketing strategy
by Online Financial Copywriting
with your FREE consultation ... an $800 value!
 

I usually charge $800 for a sales page and marketing analysis.  But my Copy Clients get this free.  Please fill out the following as completely as possible, so I may have a clear idea of your marketing needs.  And feel free to skip anything that does not apply to your business.

Name

Company

Address

City,

State, Zip



Telephone

Fax

Email

Website

Type of Business

1. List your major products/services and prices/fees (or fee range) for each.

2. What types of customers do you now have?

3. Who do you want...
more of? Less of?

4. How do you get business now? (Check all that apply.)

Cold Calls 
Referrals/Networking 
Repeat Business from Old Clients 

Yellow Pages 
Direct Mail Letters 

Advertising 
Where?


Seminars That Your Customers Attend 
Your Sales Force Provides
Leads/Customers 
Trade Shows 
Other 

5. Imagine you had an "automatic system" that would get customers to call/visit/write you.

a) Who would those people be? (describe them)

b) How would they contact you to let you close the sale the fastest and easiest way possible for you? (check all preferred ways)

phone 
visit 
fax     
email 
other 


Business Growth Scenarios - choose one or more of these four:

6. Would you like more customers/clients per month paying the same amount most of your customers/clients pay now?

Yes  No 

7. Would you like the same number of customers/clients per month paying a higher amount than your typical customer/client pays now?

Yes  No 

8. Would you like the same level of business (same average payment size, same number of customers/clients) you have now, but more profit per customer/client?

Yes  No 

9. Would you like more of a certain kind of customer/client but not all types of customers/clients?

Yes  No

Current Marketing and Sales Activity

10. Please rank, in order, the sales and marketing activities that take the most time and/or cost the most money each month. Start with the largest-investment sales and/or marketing activity.


11. Which activities are the most effective now in terms of return on investment?


12. How do you know the answer to #11?

13. Which activities are the least effective now in terms of return on investment?

14. How do you know the answer to #13?

15. On a scale of 1 to 10 (1= not ready, 10 = ready right now), how ready are you to invest in a customer-generating marketing system that will lower your marketing costs and increase the growth of your business?

Thank you for completing this survey. All information included will be considered confidential.

Email me now for fast results: kevin [AT] kevindawson.com

or call 248-245-4835